We’ve all been seeing the test ads Google has been running for a few months now, the ones that change the look of the Adsense ad displays. The Inside Adsense blog announced that one has been officially chosen and is currently being deployed. The changes look to only affect the graphical portion of the ads, the Google name, borders and such but not the fonts or colors of ad units. It also something a publisher can’t opt out of so like them or not, we should all be seeing these changes shortly if not already. According to Google, test have shown the ads are both more appealing and better producing for publishers. We’ll see about that. Here’s a look at the differences.

More changes can be viewed here. There still doesn’t seem to be a transparent background which I think would add a great deal of flexibility when it comes to integrating ads but I like they removed the borders between the ads, the old ones were ugly. What are your thoughts on the new ad format?
Filed under: Adsense
l also just read from the adsense official blog of google about this article and l saw they gawe u a backlink of your article and its should be very friendly for you:)
l am also adsense publisher and like all adsense publishers myself also liked the news changes of best pay per click broadcaster of google adsense’s new advertisement blocks.
They are working hard to understand what the advertisers want and how to make them happy with the publishers clicks, from my point of wiew, adsense advertising unit workers also realised that the old wiew of google adsense was becoming unfriendly to the publishers and they become a very apart side of the website they are published. Google is changing this, they are tring to design new templates for their advertisers to let visitors of the adsense publishers pages more good looking and friendly to let them “click” on the advertisement.
l think adsense advertisers also want this new format. They were also realising they advertisers become very unfamilier with the site. They were also looking for the best position to their ads for maximum response. l think google will giwe more friendly looks to their advertisers to let the visitors “click” on the advertisements…
Advertisers happy, Publishers happy. Google happy.
“Advertisers happy, Publishers happy. Google happy”, i think it’s the most ideal place all want to reach.
the new adsense style is much better than older to blend in the page content.
i like it.
noticed the change in my ads the other day. I actually like the new ones much better. They tend to fit the flow of my site better.