All Posts Tagged With: "amazon"

The Amazon.com owned web traffic monitor Alexa recently released an updated Alexa plugin for FireFox. After you install the Alexa toolbar you’ll be able to view traffic stats & trends, reach and rank for any site you visit. Alexa works by gathering stats from browsers that visit different sites, the catch is you must have the Alexa toolbar installed and until now it’s only been available for IE users.

Some question the value of an Alexa ranking, much like they question the value of a Technorati ranking but there is some value to this. Services like ReviewMe! & Text Link Ads use the Alexa rank as part of their algorithms to determine costs of services. Others, like DailyBlogTips use it to calculate blog popularity. Given that Firefox is in heavy use these days the release of the new plugin could cause a sudden surge in Alexa rankings for any number of sites.

If you haven’t already download the Alexa Firefox Toolbar now. There’s been a lot of chatter about it since the release, having just installed it I can say it’s pretty unobtrusive. I don’t even notice it in the taskbar of the browser, if it helps bring traffic in, even a little then what can it hurt? Try it out and tells us what you think.